Insurance Marketing Ideas: HEAVY HITTING Headlines

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Continuing February’s “getting social” theme, this post is all about your insurance blog. When is an insurance blog post much more than just an article? When you strategically use it to generate site traffic and convert leads. Here’s the formula:

1. A blog should provide a nice overview of a topic and it should target two keywords to improve your site’s overall SEO.
2. The headline and first few sentences of your blog are perfect social media “hooks.”  Always post blog teasers and links to Twitter, Facebook and Linkedin.
3. Finally, make sure to offer more information at the end of your blog, with a link to a lead converting landing page.

Does it work? Absolutely!  On Friday, December 16, I posted the “Succumbing to Self-Absorption” blog. By Monday, I had 14 completed lead forms in my inbox.

To learn more about how to supercharge your blog, get our all-new “10-Step, Sure-Success Insurance Blog Checklist,” and check out the article below about how to craft HEAVY HITTING headlines …

Insurance Marketing Ideas:

Hit Your Insurance Blog Performance Out of the Park

with HEAVY HITTING Headlines

The owner of a baseball team just learned that the number one pitcher in the league will be starting with his team tomorrow.  He is so excited that he forgets to tell his public relations person.  Has he kept this secret to himself on purpose?  Probably not.  If he shared the news, would it help his team sell more tickets?  Absolutely! Secrets like this one need to be told.

Are you failing to share some good secrets? Your company may have the most personalized service, or the most innovative product, but if you haven’t effectively shared the news,they still remain secrets.

Ready to bolster your insurance blog with heavy hitting headlines?

Heavy hitting headlines have the following characteristics: 

1. They grab attention.
2. They select a desired audience
3. They deliver a complete message
4. They draw the reader into the body copy 

Headlines are read five times more than any other part of an article. This means that 80 percent of your writing effort should be focused on the headline. Heavy hitting headlines in your insurance blog will give you the extra bases you need to score with your sales!

Does that mean that you should have a great headline and horrible copy?  No. In baseball terms, the headline is like the batter. He can strike out or he can put the ball into play. Once the ball is hit, the fielders jump into action. Likewise, once a headline sparks interest, it’s time for the insurance blog copy to communicate and compel action.

Do you struggle with writing powerful headlines? Ask yourself these three questions before you start writing:

1. Who is my audience?
2. What are the products’ important features?
3. Why will the customer want to buy this product?

Remember to focus on client benefits, paint an interesting picture and avoid gimmicks. Whatever you do, don’t keep your best secrets to yourself.