Fact or Fiction? Does Insurance Blogging Boost Sales?
Posted on Mon, Feb 20, 2012
FACT or FICTION: Will Blogging Really Help You Blow By Insurance Sales Goals?
Over the past month, many of you have read my posts about insurance blogging and social media. So, you already know that writing insurance blog articles is not enough. An insurance blog article does not become a powerful, purposeful lead-generating blog article until it is optimized for targeted keyword phrases. Next, the reader must be enticed by a heavy hitting insurance blog headline. Then he or she must be compelled to request more information by a SWEET call to action at the end of the article. Then, and only then will you attract leads!
Still, you may be wondering … Is insurance blogging really worth my time? Is social media a good place to spend my insurance marketing dollars?
I’m glad you asked! To help you answer the FACT vs. FICTION question, I’m offering an all new free report:
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In a study of 4,000 businesses, HUBSPOT found that blogging and social media activities significantly impacted corporate site traffic, lead generation and customer conversions. If you’d like to see the data for yourself and possibly put these findings to work for your insurance business, download the report now by clicking the link below:
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