AD:
The Strength to Last for Generations
This B2B ad was one of a series. It clearly communicates Lincoln’s unique value proposition of private ownership, while pulling on readers’ heartstrings.  View Larger

BROCHURE:
One Great Brochure
This gatefold brochure and reply card mails in a black designed box with a book inside. It targets decision makers of mid-market manufacturing accounts, typically difficult to access. Agents have
experienced increased appointment setting rates by integrating this mailer into their workflows.  View Larger
   

SALES SHEET:
Savvy Sales Kit
These sales sheets serve as the foundation for benefit-oriented sales presentation that compliments other company materials.  View Larger

B2B DIRECT MAIL:
An Extremely Smart Sales Letter
This legal-size letter and reply card mailed in a red box with a small multi-tool enclosed inside to a well-screened list of 200 grocery stores, with a free report offer. Response was phenomenal – almost 18 percent, with significant trickle-in benefits.  View Larger

B2C DIRECT MAIL:
Crazy Letter
This mailer takes an approach not often used with insurance marketing: it leads with a strong offer that’s not related to insurance. The orange, “blind” envelope begs to be opened and the fun USP of the “crazy insurance agent” is driven throughout the copy. The $25 gift card offer is one that is sure to generate high response.  View Larger

WEBSITE:
Disability Insurance Services
www.diservices.com

E-MAIL:
Sizzling Sales E-mail
This ad was written for an ad agency that achieves cost-effective insurance marketing results. 
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WHITE PAPER:
Intellectual Made Interesting
This white paper demonstrates my ability to present complex subject matter in a highly palatable and interesting fashion.  View Larger

PUBLISHED ARTICLE:
Creative Credibility
Published articles pave the way for sales by creating name recognition and credibility. This ghost-written article shows how easy it is.  View Larger

CASE STUDY:
Setting a New Pace
Discover how one disability insurance wholesaler found success with strategic, differentiated marketing.
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NEWSLETTER:
Newsletter Know-How
You won’t find any photos of company picnics or employee birthdays here. My newsletters are packed with helpful information designed to avoid losses and heighten retention!  View Larger