insurance copywriting - insurance copywriters - insurance marketing - insurance direct marketing - insurance marketing ideas - case studies - white papers

Insurance Copywriter and Insurance Marketing Services
Insurance Copywriter

PO Box 823, Lake Oswego, OR 97034  |  P: 503-342-6420  | F: 503-210-1934  |  Email
 
Heather Sloan -- Insurance Marketing and Copywriting

Insurance Marketing
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“Ten Marketing Mistakes That Are Costing YOU Sales, Right Now!”

insurance success stories and ideas

  Here are a few samples of my work in the financial services industry:


Click to view larger. AD:

The Strength to Last for Generations
This B2B ad was one of a series. It clearly communicates Lincoln’s unique value proposition of private ownership, while pulling on readers’ heartstrings.  View Larger



BROCHURE:
Click to view larger.One Great Brochure
This gatefold brochure and reply card mails in a black designed box with a book inside. It targets decision makers of mid-market manufacturing accounts, typically difficult to access. Agents have
experienced increased appointment setting rates by integrating this mailer into their workflows.  View Larger
   


Click to view larger.SALES SHEET:

Savvy Sales Kit
These sales sheets serve as the foundation for benefit-oriented sales presentation that compliments other company materials.  View Larger


B2B DIRECT MAIL
:
An Extremely Smart Sales Letter
This legal-size letter and reply card mailed in a red box with a small multi-tool enclosed inside to a well-screened list of 200 grocery stores, with a free report offer. Response was phenomenal – almost 18 percent, with significant trickle-in benefits.  View Larger


B2C DIRECT MAIL
:
Crazy Letter
This mailer takes an approach not often used with insurance marketing: it leads with a strong offer that’s not related to insurance. The orange, “blind” envelope begs to be opened and the fun USP of the “crazy insurance agent” is driven throughout the copy. The $25 gift card offer is one that is sure to generate high response.  View Larger


WEBSITE:
Disability Insurance Services
www.diservices.com


E-MAIL:
Sizzling Sales E-mail
This ad was written for an ad agency that achieves cost-effective insurance marketing results. 
View Larger


WHITE PAPER:
Intellectual Made Interesting
This white paper demonstrates my ability to present complex subject matter in a highly palatable and interesting fashion.  View Larger


PUBLISHED ARTICLE:
Creative Credibility
Published articles pave the way for sales by creating name recognition and credibility. This ghost-written article shows how easy it is.  View Larger


CASE STUDY:
Setting a New Pace

Discover how one disability insurance wholesaler found success with strategic, differentiated marketing.
View PDF File


NEWSLETTER:
Newsletter Know-How
You won’t find any photos of company picnics or employee birthdays here. My newsletters are packed with helpful information designed to avoid losses and heighten retention!  View Larger


Full size PDF samples available upon request.

      
   
 

Insurance Marketing Communications
insurance marketing services
   

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