Would you like to know the secret to writing better insurance marketing letters?
The checklist below will help you get started.
The Better Insurance Letter Checklist:
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Is the audience clearly identified in the first few lines of the letter? Does the reader immediately know that this insurance communication is written just for her? |
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Is a strong emotional hook used to grab attention? |
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Does the letter begin strong – with a crescendo – and then maintain urgency and interest like a great novel? |
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Is urgency established? Does the reader feel he should take action right away … or else? |
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Does the letter give more than one reason to take action? Does it appeal to a variety of motivations by presenting multiple arguments? |
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Is authority established? Does the reader think the writer is an expert? |
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Does the letter include testimonials, statistics or third-party endorsements to boost credibility? |
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Is the insurance marketing letter packed with action words – e.g. disappear, devastate, ruin ….? |
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Is the insurance sales letter about the reader? Does the reader know for sure what’s in it for him? |
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Have the features been transformed into meaningful benefits? Is the emotional hook woven into the benefits presentation? |
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Are the words “You” and “Your” used more frequently than the words “We” and “Our?” |
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Have you eliminated insurance jargon, catchphrases and big, hard-to-understand words? Is the letter easy to read? |
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Is the insurance marketing letter personalized with the recipient’s name? |
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Did you address and overcome all potential insurance buying objections? |
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Is there a strong call to action and an offer that’s different from the standard free quote? |
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Have you made it as easy as possible for the reader to respond? |
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Does the P.S. stand alone? Will the reader get the point from the P.S. even if she never reads the letter? |
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P: 503-342-6420 
F: 503-210-1934 
Ready-to-use Sales Letter 6-packs!