What’s your Web site done for you lately? Can prospects easily find you online by searching key words and phrases related to your offering? Does your site generate phone calls and e-mail inquiries? If the answer is “NO,” some search engine optimization (SEO) may be in order.

A few years ago, businesses launched Web sites all the time without paying attention to optimization. Today, the Internet is a virtual jungle and your site will be forever lost if you don’t provide a clear map for the search engines.

A recent study shows 72 percent of all buying decisions now involve the Internet at some point during the buying cycle. If your site isn’t optimized, you’re missing a huge opportunity.
Fortunately, it doesn’t take a five-figure budget or a sophisticated SEO company to achieve major search ranking improvements. If you have the budget, an SEO company is a great idea. But, even if you don’t, consider simple Web site optimization. Here’s how we can help you get started.

1. Select your target market. Contact me to brainstorm keywords that would most likely be used by prospects and customers to find you and to start the targeted keyword development process.
    
2. Create visibility. We’ll define each page with a strategic page title. We’ll clarify your content with the meta tag description. And we’ll create keyword density. Remember, quality content is one of the most important factors when it comes to increasing organic traffic and rankings. We’ll incorporate your targeted keywords, making sure to keep your content credible and clear.
    
3. Review site structure. We’ll identify and eliminate any issues that may impede the indexing activities of the search engines.
    
4. Track and refine. Once changes are implemented, we’ll track your search results and make adjustments as needed.

Fortunately, not many insurance Web sites are highly optimized — particularly at the agency and wholesaler levels. So, in many cases, implementing these basic, inexpensive strategies can significantly improve your search results. If you work in an insurance niche targeting a certain client segment, your chances for optimization are particularly strong.
So if you’re looking for basic SEO that can help you stand out in the Internet jungle, e-mail me now!