Here are a few samples of my copywriting work in the financial services industry:

LIFE INSURANCE AD: The Strength to Last for Generations This B2B life insurance ad was one of a series. It clearly communicates Lincoln's unique value propositions, while pulling on readers' heartstrings. View Larger

COMMERCIAL INSURANCE BROCHURE: One Great Brochure This gatefold brochure and reply card mails in a black designed box with a book inside. It targets decision makers of mid-market manufacturing accounts, typically difficult to access. Insurance agents experienced increased appointment setting rates by integrating this mailer into their workflows. View Larger

AUTO AND HOMEOWNER'S INSURANCE BROCHURE: ANPAC Lifetimes This easy-reading brochure was written to appeal to young families looking for a stress-free insurance experience. View Larger

COMMERCIAL INSURANCE SALES SHEET: Savvy Sales Kit These sales sheets serve as the foundation for benefit-oriented sales presentation that compliments other company materials. View Larger

COMMERCIAL INSURANCE DIRECT MAIL: An Extremely Smart Sales Letter This legal-size insurance sales letter and reply card mailed in a red box with a small multi-tool enclosed inside to a well-screened list of 200 grocery stores, with a free report offer. Response was phenomenal - almost 18 percent, with significant trickle-in benefits. View Larger

PERSONAL INSURANCE DIRECT MAIL: Crazy Insurance Marketing Letter This insurance mailer takes an approach not often used with insurance marketing: it leads with a strong offer that's not related to insurance. The orange, "blind" envelope begs to be opened and the fun USP of the "crazy insurance agent" is driven throughout the copy. The $25 gift card offer is one that is sure to generate high response. View Larger

PERSONAL AD&D INSURANCE DIRECT MAIL: Credit Union Mailer This insurance sales letter and outer envelope prove that YES, it is possible to put a little color and fun into the all-too depressing topic of death and disability! View Larger

DISABILITY INSURANCE WEBSITE: Disability Insurance Services www.diservices.com

FINANCIAL SERVICES WEBSITE: Medical Professionals Financial Group www.medicalpfg.com/

RISK RETENTION GROUP INSURANCE WEBSITE: Continuing Care Risk Retention Group www.ccrrg.com

COBRA ADMINISTRATION WEBSITE: COBRAGuard, Inc. www.cobraguard.net

ACCOUNTING WEBSITE: McCoy Foat & Company PC www.mccoy-cpa.com

EQUIPMENT INSURANCE WEBSITE: EPG Insurance www.epgins.com

INSURANCE AGENCY WEBSITE -- SEO WRITING: RJ Ahmann Company www.rja.com

THIRD PARTY ADMINISTRATOR WEBSITE: Magnolia Management Services, Inc. www.magnolialtc.com

WORK COMP LIEN RESOLUTION WEBSITE: Resolution Partners Micro & Macro, LLC www.resolution-partners.com/

COMMERCIAL INSURANCE EMAIL MARKETING Sizzling Sales E-mail This ad was written for an ad agency that achieves cost-effective insurance marketing results. View Larger

CARDHOLDER SERVICES E-MAIL: In the insurance industry, we’ve outperformed many controls with compelling e-mail design and copy. We’ve also achieved some pretty amazing results in the B2B insurance realm. View Larger

COMMERCIAL INSURANCE NEWSLETTER: Newsletter Know-How You won’t find any photos of company picnics or employee birthdays here. My newsletters are packed with helpful information designed to avoid losses and heighten retention! View Larger

HEALTH INSURANCE WHITE PAPER: Intellectual Made Interesting This white paper demonstrates my ability to present complex subject matter in a highly palatable and interesting fashion. View Larger

HEALTH INSURANCE ARTICLE: Creative Credibility Published articles pave the way for sales by creating name recognition and credibility. This ghost-written article shows how easy it is. View Larger

INSURANCE PRESS RELEASE: LifeBrokers and Disability Insurance Services Join Forces to Promote DI Want to create a buzz while generating numerous high quality links back to your Web site? Press releases fit the bill. View PDF File

DISABILITY INSURANCE CASE STUDY: Setting a New Pace Discover how one disability insurance wholesaler found success with strategic, differentiated marketing. View PDF File

Full size PDF insurance marketing samples available upon request.