See your name in printed insurance journals. Watch your credibility grow.

Many of your customers subscribe to a variety of insurance journals. You’ve probably advertised in these journals, but have you considered writing in them? If you haven’t, you should. Publishing insurance articles is a great way to establish yourself as an expert and gain publicity for your company.

Ghost writing for insurance executives

Published insurance articles are more credible than advertising – plus, your audience actually reads them! When a prospect sees an ad, he scans the headline. IF it grabs him, he might read further. Your ad usually enjoys an attention span of three seconds – max. In contrast, your prospects set out to read informational insurance articles. Instead of three seconds, you often will enjoy 15 minutes of your readers’ attention. Wow – what a difference!

Then, there’s the credibility factor. Readers skeptically review information contained in ads. They thoughtfully process information contained in insurance articles. Clients tell me that the leads generated through insurance articles tend to be of higher quality than those generated by ads.

How can you get started?

Identify the insurance journals that your prospects are reading. We should target these magazines for publication.

Call me to begin the process. We’ll brainstorm and write-up a list of potential insurance article topics.

I’ll pitch your insurance article topic list to editors of the magazines on your target list.

When an editor shows interest, I’ll write the requested insurance article to that editor’s specifications. Typically, I provide ghostwriting for insurance executives. My client is the named author.

Publish your articles online.
Watching your inbound links and website traffic soar.

You can easily publish your articles online using services such as EzineArticles.com.

Why publish insurance articles online?

It's a smart search engine optimization (SEO) strategy because each time you publish an article online, you create a new path to your Web site. For example, when I published the article "Insurance Marketing Ideas – Your 2009 Checklist," it received first page ranking for users who searched Google for "insurance marketing ideas."

When you publish more articles, you create more paths back to your site and soon, you enjoy a healthy increase in site traffic.

The results are very easy to track. EzineArticles provides you with reports that tell you how many people viewed each article and how many linked back to your site.

If you're a company that pays for key word advertising, you’ll probably find that within a few months, you'll no longer need to do so. Your “web” of published online articles creates the same increased traffic effect – better yet, it's free.

How can you get started with insurance article writing?

Review your site’s performance to discover the most common search phrases that refer visitors to your site. You'll want to build articles that line up with those phrases.

Contact me to brainstorm a potential topic list and to begin the article development process.