Need insurance email marketing?

Insurance email marketing is a simple, inexpensive way to keep in touch with clients and prospects on a consistent basis. In business-to-business environments, insurance email marketing is an effective tool for:

 Insurance lead generation and insurance lead nurturing – communicating to prospective accounts

Loss prevention education – communicating to insurance customers or professionals who work with your customers

Broker sales education – communicating with your distribution network to promote sales ideas, presentation scripts and more

How will insurance email marketing help grow your business?

For lead generation, e-newsletters help your
prospects remember YOU when they’re ready to buy.
By consistently communicating helpful information, you will enjoy TOP OF MIND recall in your prospects’ minds. Experts believe that it takes 13 exposures within a one-year timeframe to earn top of recall with prospective accounts. Insurance email marketing is a cost-effective way to stay in front of these accounts. In addition, insurance email marketing is very affordable and the results are highly trackable.

For education, insurance e-newsletters offer an affordable way to frequently promote positive behaviors. Changing behavior requires repeated reminders. Email is the perfect way to deliver frequent messages in a short, interesting format.

What do you need to know before you start insurance email marketing?

Be content-rich and design-thrifty. Many designs elements are lost in e-mail filters. It's important to make sure emails are mobile friendly and functional.

Avoid the sales pitch. Allow your expertise to sell itself.

Keep emails short and sweet – 400 words max.

Use an e-blast service to optimize tracking.

How can you get started?

Determine how often you’d like to communicate.

Establish your goals. (Lead generation, education, etc.)

Compile your mailing list or your list criteria if you don’t have a list.

Call me. I’ll turn your dreams into results in four easy steps:

1. Brainstorm and finalize your topic list.
2. Establish your distribution schedule.
3. Create your insurance email marketing template.
4. Write and deliver your insurance email marketing according to your distribution schedule.

Insurance email marketing is a very affordable alternative to direct mail because you don’t have to pay for printing or postage. If you market to multiple segments, email allows you to affordably tailor messages that are relevant for each audience. To learn more about starting an insurance lead generation or lead nurturing campaign, contact me.