
Finally, there’s an insurance copywriter who understands your industry AND will do the job right – on time, on budget, and on target!
My commercial insurance marketing clients will tell you that I consistently deliver my promise of insurance marketing made easy.
You won’t have to spend a lot of time explaining the insurance business to me – I already understand it. You also don’t have to spend a lot of time babysitting your marketing project – I’ll deliver on time and on budget. It’s a dream come true for busy executives who like results, but don’t have extra time for managing a project.
We have used Heather Sloan's insurance marketing services for the past two years. She has helped us with content, branding, PR, refining our sales process, and web analytics. Her services have been amazing. I wish all of our vendors were as professional and as accommodating as Heather Sloan. I highly recommend her services.
-- Robert Meyers, President, COBRAGuard
Everyone is really happy with your insurance copy. This looks fabulous....really, really good stuff and I'm so pleased (as usual). You totally took the feel of the campaign and directed to the exact right demographic...it's clever and contemporary yet it still feels ‘insurance comfortable’ which is exactly what we need....Good job! As my co-worker says, "Heather Rocks." Maybe we should have t-shirts made up!
-- Jenifer Presley, American National Property & Casualty (ANPAC)
Three words, "I am amazed!" Followed by three more words, "Thank You, Heather!" We originally contacted Heather for insurance marketing advice on our broker-targeted e-blast activities. Although we were generating normal industry lead ratios, we thought we could do better. When we took advantage of her free analysis we found that she brought us a new and fresh approach to what we were doing, so we tried it. We found that by following her advice, our e-blasts started generating 430% more leads than we experienced in the past. Needless to say, we're most satisfied and happy that our paths have crossed. So we again, we have but three words....well, you get the picture.
-- Daniel Steenerson, President, Disability Insurance Services, San Diego , California
We have used Heather and Molly as our off-site, on-call insurance marketing communications department for over a year. In that time, they’ve learned our business and helped us develop and implement innovative B2C and B2B marketing campaigns. They’ve handled it all – from national advertising and published articles to direct mail and brochures to employee bios and sales scripts – they’ve met our every need. Our business has grown by over 200 percent over the past year. Those results would not have been possible without their marketing support.
-- Bret Davis, Mark Hornibrook and Craig Vogel, Lincoln Heritage Life Insurance
We are very pleased with the insurance direct mail package that Heather and Molly developed for us. We received 35 responses from the first mailing – nearly an 18 percent response rate. This is an outstanding result and I highly recommend their work.
-- Keith Cody, Risk Planners, Inc.
Heather has the ability to quickly scope, analyze, plan and execute projects. I can’t think of a case in which Heather did not EXCEED expectations, with a well-researched, carefully analyzed, and logically and concisely presented product.
-- Esther Camden, Royal & SunAlliance
I’ve worked with Heather for the last seven years, both as a colleague and a vendor. She has continually demonstrated an uncanny ability to take mundane text and formulate it into something palatable and interesting for its target audience.
-- Traci Ketchum, HSBC
Heather and Molly were great. They took me from square one to completion effortlessly. They produced a beautiful insurance brochure specific to our industry that reads well and looks great. I have already scheduled additional work and I am looking forward to their completed product.
-- Jim Geisbauer, Grocers & Merchants Insurance Services/Springfield Insurance
We absolutely love working with Heather. If you're looking for creative insurance marketing ideas, excellent copywriting and first class design, she does it all. We already have several other projects for her to do and would highly recommend using her services.
-- Steve Boone, President, Steve Boone Agency, LLC
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